Deloris Piazza • Art Direction & Design
phone: 323-256-2257 • portfolio at piazzadirection.com

Proven experience conceiving and executing design solutions for business, promotions, identity and branding. Strong leadership and strategic thinking to manage projects from concept to completion. Training in fine art, print advertising and design, digital media and film production. Excellent visual, written, and verbal communication skills.

Available for freelance/contract projects. Rates are per project based on estimate of scope of work. Work above and beyond scope is approved and billed hourly. Complete studio with all software, equipment, and internet access. Highly organized, professional, and self-motivated.

  E X P E R I E N C E

Logo design and application
Packaging, POP and display
Direct mail
B2B collateral, trade ads
Photo shoot art direction
Brochures and Catalogs
Branding & Marketing

Proposals and presentations
Web site design, hosting
Film release promotional materials
Title design and motion graphics
Props and set design
DVD menu and package design
Advertising campaigns

  Q U A L I F I C A T I O N S

• Web Site - Design and Development
Conceptualized and produced web sites for entertainment projects, corporations and businesses. Designed to integrate marketing strategies, promote products, projects or businesses. Hosting, SEO, and updates. Creation of navigation, architecture, visual identity, and cross-platform production. Experience in newsletters, bulletin boards, CSS, forms, e-commerce, flash.

• Print - Advertising, Brochures, Packaging
Development of creative catalogues and brochures, consumer and trade advertising, and in-store retail materials. Designed, edited and produced a monthly new film release magazine for 3 years. Hired photographers and directed photoshoots. Managed press checks and printing process. Design of consumer products packaging for new products and product redesign. DVD collection packaging. POP, in-store standees, consumer literature, wholesale catalogues, product inserts. Photo retouching and model making.

• Multimedia - Motion Graphics and DVD
Creation and execution of trailer graphics, show opens, and effects for film and TV. Design and art direction of graphic identity packages. Experienced with post-production requirements. Title design, credits, both digital and optical . Design and production of DVD titles. Art direction, work flow & scheduling, client interaction on print packaging, menus and motion graphics. Contracted vendors for authoring, replication, packaging.

• Branding - Marketing & Proposals
Generate presentations and proposals to acquire new business. Online and multimedia presentations. Developing narrative, and creating a graphic style emphasizing the relationship between potential client and proposed services.

  S K I L L S   &   E X P E R T I S E

Photoshop | Illustrator | Dreamweaver | AfterEffects | InDesign
Web architecture and structure, browser compatibility, UI and CSS design
Joomla, OSCommerce, Wordpress platforms, customization, updates and extensions.
Customizing and implementing prewritten JavaScript/PHP/HTML
E commerce (OSCommerce) implementation and management
Google adwords/adsense/PPC programs, traffic, analytics, SEO/SEM
Email Blast design, social media integration, branding and & identity.
Multimedia and motion graphics post production
Familiar with FCP, AE, film making process
Special Effects break down, storyboards, script coverage.
Trained in high-end compositing programs for feature films
Autocad 2010, Sketchup Pro, & Revit for set and landscape design
Ad copy, web copy, ad words, headlines and promotional copy
Print experience: pre-press files, print bids, press checks
Photo Retouching. Drawing & painting. Photo Research. Photo Shoot Art Direction.
Creative direction and visual solutions, proposals and presentations

  E D U C A T I O N

M.A. Digital Media American Film Institute
B.A. Fine Art Cal State University Long Beach